Case Study:

Environmental Protection Agency – Employer Branding

EPA looked to TMP Worldwide, the advertising and communications arm of Monster Government Solutions, to attract and retain candidates that fit with the unique workplace culture of the agency. The team applied its pioneering Talent Brand methodology to discover the distinctive qualities of the EPA workplace experience and to craft its findings into a compelling theme platform that could inspire both recruitment outreach and meaningful internal human capital programs as well. EPA continues to count on the Monster Government Solutions team for advertising and interactive design to applicant tracking systems, diversity outreach, and corporate branding.

Challenge: Enhancing Candidate “Fit”

Every year, EPA had received more employment applications than it had positions to fill. The agency sought to fine-tune its recruitment programs to attract candidates that were more precisely suited to the nature of the agency’s work and the positions available. EPA wanted to improve efficiency in candidate attraction, selection and mission performance. The key was to find and attract candidates who were not only qualified and talented but who were also more likely to perform productively in EPA’s workplace culture.

Response: Talent Brand by Monster Government Solutions

EPA engaged the Monster Government Solutions’ TMP team to assist the agency in crafting a talent brand that would attract top performers who shared the aspirations and character traits that predicted successful contributions to the agency’s mission and operations. The Brand Imagination Team worked closely with EPA human capital management to discover the most compelling attractors in EPA’s distinctive workplace culture. The team conducted interviews with EPA executives, led focus groups with rank-and-file employees in several locations around the country, and surveyed the employee population. The goal: capture an authentic sense of what it’s like to work at EPA. Armed with these findings, the team crafted a talent brand that highlights the constructive balance characterizing all aspects of the agency’s mission and operations, and particularly the way EPA employees interact with each other to get things done. An applicant may be inspired by a career in science or engineering, or regulation, or environmental policy, or in making a difference locally or nationally. EPA has room for talented employees dedicated to the EPA mission of safeguarding the nation’s environment and protecting public health.

Results: Career Balance

EPA human capital management at all levels embraced the new talent brand with enthusiasm, and the Monster Government Solutions’ TMP team immediately set out to implement a recruitment advertising campaign and careers website to put the brand’s key themes in play. Today, the EPA talent brand serves as the anchor for an array of strategic and creative initiatives aimed at attracting candidates as well as enriching the workplace experience and career progression of all members of the EPA team.

In addition to EPA, Monster Government Solutions has helped many other agencies and organizations attract the candidates they needed. From the Department of Homeland Security to the Defense Intelligence Agency, Monster Government Solutions has proven itself as a partner in delivering solutions for success.

Get to Know Monster Government Solutions Today

Monster Government Solutions offers government-proven expertise in all areas of human capital management to tackle the issues you have today and the ones that will emerge in the future. Our comprehensive Performance Continuum helps you Plan, Attract, Assess, Hire and ultimately Perform at new levels of mission effectiveness. Let Monster Government Solutions develop a systematic, integrated approach to your unique challenges.